Perceptions and Attitudes of Medical Sales Representatives (MSRs) and Prescribers Regarding Pharmaceutical Sales Promotion and Prescribing Practices in Pakistan
نویسندگان
چکیده
منابع مشابه
Supporting Sales Representatives on the Move: A Study of the Information Needs of Pharmaceutical Sales Representatives
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BACKGROUND AND OBJECTIVES Interaction between physicians and pharmaceutical sales representative (PR) is a major component of the promotional activities by pharmaceutical companies. The lack of studies examining the magnitude of this interaction in Saudi Arabia is evident. The objective of this study is to estimate the magnitude and associated characteristics of physician-PR interaction. DESI...
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ژورنال
عنوان ژورنال: Journal of Young Pharmacists
سال: 2016
ISSN: 0975-1483,0975-1505
DOI: 10.5530/jyp.2016.3.13